The purpose of the Influencer Marketing Association is to grow, protect, and define Influencer Marketing practices. The Influencer Marketing Association advocates on behalf of influencers and creators, marketing professionals, brands, and consumers by ensuring that all parties understand, agree to, and meet industry standards. By working with diverse and experienced industry professionals we strive to serve as the foremost resource for industry best practices, measurement standards, and trends.
Our first commitment is to ensuring ethical standards are widely understood and adopted across all Influencer Marketing practices. This includes clarifying and following FTC guidelines and establishing best practices for fraud detection.
The IMA will serve as a neutral, unbiased organization that will provide guidelines for industry-wide ethical best practices.
Advertisers must represent their consumers. We are dedicated to promoting a diversity of perspective and voices, both in our own organization and for the global industry.
The IMA will provide education and resources that help Influencer Marketing professionals adopt anti-racist practices.
Through advanced, rigorous, and expansive data analysis, the Influencer Marketing Association aims to answer the most challenging questions facing our industry:
The IMA will develop industry standards for measurement, metrics, and analytics.
The leaders of the Influencer Marketing Association represent the diverse ecosystem of our industry: brands, agencies, platforms, and individual creators. They are each experienced practitioners and dedicated professionals, committed to achieving the IMA’s mission and vision.
CHAIR, EXECUTIVE DIRECTOR