was established in 2018 as the first official trade organization committed to defining, growing, and protecting Influencer Marketing practices. The Influencer Marketing Association defines influencer marketing as the art and science of engaging people who are influential, primarily on digital media, to advocate for brands in the form of sponsored content. These influencers are creators who use their individual voices to share brand messaging with their audiences.
We believe that Influencer Marketing is a meaningful, substantial, and ever-evolving advertising practice. Influencer Marketing is a well defined discipline with shared, industry-wide ethical and measurement standards.
The purpose of the Influencer Marketing Association is to grow, protect, and define Influencer Marketing practices. By working with diverse and experienced industry professionals we strive to serve as the foremost resource for industry best practices, measurement standards, and trends.
As the industry evolves, so must our standards. Leading software companies within the influencer and creator community have come together to develop a set of expectations for data practices and measurement standards. Together we can establish benchmarks to help marketers properly evaluate the impact of the investments.