The Influencer Marketing Association

was established in 2018 as the first official trade organization committed to defining, growing, and protecting Influencer Marketing practices. The Influencer Marketing Association defines influencer marketing as the art and science of engaging people who are influential, primarily on digital media, to advocate for brands in the form of sponsored content. These influencers are creators who use their individual voices to share brand messaging with their audiences.

OUR VISION

We believe that Influencer Marketing is a meaningful, substantial, and ever-evolving advertising practice. Influencer Marketing is a well defined discipline with shared, industry-wide ethical and measurement standards.

OUR MISSION

The purpose of the Influencer Marketing Association is to grow, protect, and define Influencer Marketing practices. By working with diverse and experienced industry professionals we strive to serve as the foremost resource for industry best practices, measurement standards, and trends.

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About the Association

The Influencer Marketing Association was established out of the need to bring order to our chaotic industry. 

The Influencer Marketing Association was founded by a pioneering group of industry experts – agency and network owners who were among the first in the influencer marketing arena.

Board of Directors

The Influencer Marketing Association was founded by a pioneering group of industry experts – agency and network owners who were among the first in the influencer marketing arena.

Smart mobile app

Jessica Thorpe

Executive Director

Data & Analytics Chair

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Drew McGowan

Director

Professional Chair

Smar devices

Lorren Thomas

Director

Diversity & Inclusion Chair